PenStranding

Publishing wide, store by store

Publishing wide means selling your book beyond Amazon: in Apple Books, Kobo, Google Play, Barnes & Noble and the rest, yourself or through a distributor. This is what each one pays and what to know before you upload, from their own pages.

KDP Select, or wide

KDP Select is free and lasts 90 days at a time, renewing itself until you turn that off. While an ebook is in it, the ebook can be sold only through KDP (and lent by public libraries), while its print editions can be sold anywhere. In return the ebook is in Kindle+ (Kindle Unlimited, as some of Amazon's pages still call it), which pays a share of the KDP Select Global Fund by the pages readers read, can run Kindle Countdown Deals (on Amazon.com and Amazon.co.uk) or be free for up to five days, and earns 70% in Japan, India, Brazil and Mexico, where it otherwise earns 35%.

So the choice is the ebook's alone: wide, or in Kindle+. A book in KDP Select can still go to every other store in print.

What each store pays

StoreSellsWhat you earn
Amazon KDPEbooks, paperbacks and hardcoversEbooks: 35% or 70% of the list price. On Amazon.com 70% needs a price from $2.99 to $12.99, less $0.15 a megabyte for delivery; each marketplace has its own band, and in Japan, India, Brazil and Mexico 70% also needs KDP Select. Print: 60% of the list price less printing, or 50% below $9.99 on Amazon.com.
Apple BooksEbooks70% of the list price, whatever the price, paid within 45 days of the month's end.
Kobo Writing LifeEbooks70% of the list price from US$2.99, CA$2.99, £1.99, €1.99 or ¥299 up; 45% below. Kobo Plus pays 60% of the value of the minutes read.
Google Play BooksEbooks70% of the list price in more than 60 countries once you accept Google's updated terms (52% before); some Asian markets keep their current split.
Barnes & Noble PressEbooks, paperbacks and hardcoversEbooks: 70% of the list price. Print: 55% of the list price, less the printing cost. Paid in US dollars.
Draft2DigitalEbooks and paperbacks, to many storesAbout 60% of the list price at Apple, Barnes & Noble, Kobo and Tolino (D2D keeps about 10%); at Amazon 60% from $2.99 to $9.99, else 30%. Print pays about 45% of the list price, less printing.
PublishDriveEbooks, to many storesThe stores' full royalty: PublishDrive charges a monthly plan instead of a cut (one ebook free; plans from $16.99 a month, or $13.99 billed yearly). Paid two to three months after each sale.
IngramSparkEbooks, paperbacks and hardcovers, to many storesEbooks: 85% of what the store pays IngramSpark. Print: the list price, less your wholesale discount, the print cost and a 1.875% market access fee. Paid about 90 days after the month of sale.
Empik SelfpublishingEbooks in Polish or English50% of your suggested net price for each ebook sold. Empik Go, its subscription, pays from a pool of 50% of its net subscription income, shared by reading time. Paid when you ask, within 20 days after a quarter ends, at most twice a year and from 300 zł.
LegimiEbooks in Polish or English70% of the price you set for each ebook sold. Legimi doesn't publish what its subscription pays per read.

Yourself, or through a distributor

Uploading to each store yourself keeps its full share. A distributor sends one upload to many stores and libraries, for a share of the royalty or a monthly fee, as the table says. Don't send a book through a distributor to a store where you also upload it yourself: Draft2Digital points out that two listings split its sales ranking.

Store by store

Amazon KDP

Apple Books

From its pages, checked on 12 October 2026: Publish a book from the web, Metadata, Formatting and content guidelines, Manage book rights and pricing, Measure your success.

Kobo Writing Life

From its pages, checked on 12 October 2026: Setting up a new eBook, What will my earnings be?, ISBNs and Kobo Writing Life, How does Kobo Plus pay?, What languages does KWL offer?, What content is not allowed?.

Google Play Books

From its pages, checked on 12 October 2026: How to sell a book on Google Play: a checklist, Book metadata and information, Change book settings in bulk, Book prices, Revenue split FAQs, The Settings tab, European Accessibility Act (EAA) FAQ for publishers.

Barnes & Noble Press

From its pages, checked on 12 October 2026: April 2026 policy updates, Use of generative AI in your project, ISBN FAQs, Trim sizes and paper stock, Royalty and payment terms, International availability.

Draft2Digital

From its pages, checked on 12 October 2026: FAQ, Knowledge base, Royalty rates, Activation and maintenance fees, Content guidelines, Amazon as a D2D partner.

PublishDrive

From its pages, checked on 12 October 2026: How to upload a book, Distribution pricing plans, Which stores need an ISBN, Distributing to Empik, Publishing guidelines.

IngramSpark

From its pages, checked on 12 October 2026: Pricing, Changes in print cost and the market access fee, File creation guide, Print book setup guide, Why should I discount my book?, Making your book returnable, AI disclosure and attribution.

Empik Selfpublishing

From its pages, checked on 12 October 2026: Terms, Empik Selfpublishing, Distribution to Virtualo, Giving your book an ISBN.

Legimi

From its pages, checked on 12 October 2026: Sign up, Selling ebooks, Terms of service, November 2025.

In PenStranding

PenStranding makes each store's kit from your edition: every field in the store's own order, with its limits and what it asks. The upload tracker keeps where each format stands in each store, and the language guides say which stores take books in your language.

Make every store's kit from one edition.

Join the waitlist

Sources

Checked on 25 October 2026 (KDP's royalty figures on 17 October 2026) against KDP Select, KDP Select enrollment, KDP Select benefits, KDP ebook pricing, KDP paperback royalty, Apple Books for Authors: measure your success, Kobo Writing Life: what will my earnings be?, Kobo Writing Life: how does Kobo Plus pay?, Google Play Books: revenue split FAQs, Barnes & Noble Press: royalty and payment terms, Draft2Digital: royalty rates, Draft2Digital: FAQ, PublishDrive: pricing plans, PublishDrive: when can I expect my earnings?, IngramSpark: pricing, IngramSpark: compensation payments and schedule, IngramSpark: changes in print cost and the market access fee, Empik Selfpublishing: terms, Legimi: selling ebooks. Stores, agencies and laws change their rules: their own pages have the final word.