Fixed book prices in Italy: what self-publishers need to know
Italy's fixed book price law covers printed books. Here is what it asks of you as the publisher, and what KDP asks.
The facts
- The rule
- You set the price and sellers may take at most 5% off, online too. You may run one promotion a year of up to 20%, but not in December. The law doesn't mention ebooks.
- Printed books
- Covered
- Ebooks
- Not covered
- Languages
- Books in any language
- Amazon stores selling there
- Amazon.it
- VAT on print at Amazon.it
- 4%, added by Amazon to the list price you set
- What KDP asks
- Where a fixed book price law applies, KDP asks you to set the same list price at every retailer, and to tell the authorities where the law requires it.
Other countries
Fixed book price laws in every country we know.
Selling in Italy? PenStranding checks each edition's prices against these laws and KDP's rules before you upload.
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Checked on 17 October 2026 against Law 128/2011 as amended, KDP, Price your book. Stores, agencies and laws change their rules: their own pages have the final word.